A new look for the ICAS magazine
November 2011 will see a new look and a new masthead for the
ICAS membership magazine, which Connect Communications has produced
for the Institute since 2006.
The Institute's flagship magazine and website have both been
redesigned with the new strategic focus in mind. Both will
encompass a range of improved features to make it much simpler for
ICAS members to communicate more effectively with each other,
effectively creating a central hub for the ICAS membership around
the world.
We're relaunching the magazine to mirror these exciting changes
and, from November, it will have a new name - "The CA" - and a new
design. The format of the title is also changing, allowing for a
new, pacier editorial style which will work in close harmony with
the new ICAS website.
The improvements in the title will reflect the changing requirements, in terms of demographics and geography, of the very discerning and influential membership of ICAS. In response to research and membership feedback, "The CA" will offer readers:
- new sections with shorter, more "digestible" information and "mini-profiles" to ensure ICAS members get quick and easy access to the information that is most relevant to them: including business issues, professional updates and personal development;
- editorial that reflects the national and international influence of ICAS members through a wider range of features and profiles reflecting the diverse nature of the ICAS members and their success, globally;
- a more visible recognition of the role of CAs in business and their wider influence on key corporate decisions; and
- features to inspire young CAs to achieve great things by demonstrating the wide reaching successes of the ICAS membership both in practice and in business.
The relaunch coincides with the repositioning and rebranding of ICAS, in line with its strategic objectives to build a professional community and become more relevant to more people whether they are students, CAs, employers, stakeholders or the public.
