Malt in motion
If there was an Oscar for best short feature on whisky, cycling and Islay, we’re pretty sure that our video for the Scotch Malt Whisky Society would have us at the winner’s podium giving tearful thanks.
The video was the brainchild of Connect’s Richard Goslan and Renny Hutchison, who work on the Society’s members magazine Unfiltered – an award-winning publication we have produced for the Society since 2008.
Called the Homecoming, the video tells the story of a special Society bottling making its journey back to Islay for the island’s annual whisky festival.
After delivering the single malt, single cask whisky, Richard and Renny pull on a special Tour de Islay cycle jersey and undertake a two-wheeled tour of all eight distilleries across the island, with another two adventurers who joined them for the ride. The Society’s unique festival dram is waiting at the end to celebrate.
The video accompanies a feature in the latest issue of the magazine.
“This was a great opportunity to demonstrate the potential of storytelling not only through compelling words and stunning pictures, but also engaging video. The response from the Scotch Malt Whisky Society has been fantastic.”
To find out more about how Connect can help you tell your story through video, contact Richard Goslan.]]>