Scaling new heights
The relaunch of Teaching Scotland, one of the largest circulation professional magazines in the country, has been heralded by readers as a huge success.
Publishers the General Teaching Council for Scotland (GTCS) are one of Connect’s longest serving clients, and we’ve helped them develop the magazine for the last eight years.
Account manager Daniel Lambie said: “The ongoing development of Teaching Scotland has seen us support all facets of its production, from planning, copywriting, design and ad sales – through to print management and distribution. During our tenure we have managed to improve all aspects of the magazine, while at the same time saving the client significant sums of money.
“This latest relaunch represents another step change, which repositions the magazine right in the heart of the education profession in Scotland. While it remains very much a GTCS publication, we’re helping our client encourage all stakeholders in education to see it as a key platform for communicating with everyone involved in the teaching profession.”
As well as a fresh, clean design, the relaunch involved a major review of the editorial structure and content. The magazine now includes hard-hitting opinion pieces from renowned educationalists, as well as topical features and articles designed to help improve practice and professional learning.
A week or so after its distribution, feedback has been very positive.
Ken Muir, CEO of GTCS, said: “Teaching Scotland is our flagship communication channel for reaching over 70,000 teachers and stakeholders. The team behind it are working hard to evolve the magazine and we’re all delighted with the progress that has been made. “
Teaching Scotland editor Evelyn Wilkins said: “Everyone at Connect has been fantastic to work with and very supportive as we redevelop and reposition Teaching Scotland magazine. We are delighted with the new format and design of the publication and are looking forward to progressing the digital magazine.”
“We are delighted with the new format and design of the publication and are looking forward to progressing the digital magazine.”
Daniel said: “We are now turning our attention to the digital version, and can see significant opportunities to take advantage of current and emerging technologies to further support the development of Teaching Scotland.”