My week at Connect

I recently had the pleasure of spending a week with Connect Communications, completing my work experience from college. As an aspiring magazine journalist, I loved learning how they operate to create a large variety of publications. With particular help from head of operations Wendy Fenemore, I was kept busy from start to finish and was made to feel part of the team. Here’s my working week:

Monday

Arrived at Connect’s head office in Paisley, where I was welcomed by managing director Alan Ramsay. After a meeting to discuss the kind of work I would be doing I met Wendy, who in turn introduced me to everyone in the team. I was set to work straight away and was asked to create some stories for the company’s own Scottish Dental magazine, using four press releases as source material. After that I was tasked with some sub-editing. A busy start!

Tuesday

I was introduced to Peter Nicholson, Editor of The Journal, the membership magazine of the Law Society of Scotland, that Connect has been producing for 19 years. I was asked to write four pieces for the website, adapted from press releases. In between, I was given pages to proofread by account manager Tim Power. I soon learned that proofreading and accuracy is an important part of life at Connect.

Wednesday

A new day brought a new task, this time to come up a range of engaging ideas for social media and digital as Connect prepared to relaunch their new website and showreel. There was also more sub-editing, as Iain Mason, senior account manager, asked me to reduce a 3,000-word interview to just 1,200 words so it was suitable for publication. No easy task!

Thursday

Today was digital day, as I was introduced to the world of apps by Renny Hutchison, the head of creative & digital at Connect. He showed me how he builds and designs apps and explained how complex they can be –  I particularly enjoyed this part of my week.

Friday

On my final day I was invited to join Connect’s weekly account management meeting, where the team discussed clients and scheduling for the month ahead. Afterwards, there was a briefing session about social media and how they plan to use Facebook, Twitter and LinkedIn to engage better with their clients, which I found really interesting.

The team was incredibly friendly and welcoming and gave me plenty of work to do across different areas of the business. I would recommend them to other students looking for a work experience placement.

My highlight

I would say the best part of my time at Connect would be reading source material and rewriting it for The Journal. This was because I find law very interesting (but difficult) and writing is the main thing I love to do.

What I learned

I didn’t realise before that the world of communications requires so many people to do so many different things, such as design, writing, advertising, social media and printing.

By Rebecca Graham, Glasgow Clyde College