Connect and SWI team up for the perfect recipe
Connect is thrilled to announce it has won a prestigious contract to relaunch and publish Women Together, the monthly membership magazine for Scottish Women’s Institutes (SWI). The contract also includes a remit to boost the organisation’s presence on its social media channels.
Under the leadership of editor Pauline Burnett, our team will write, design and deliver a 32-page monthly magazine for Scotland’s leading member-based organisation, reaching an audience of more than 14,000 SWI members.
Connect chairman David Cameron said: “We knew that Women Together had the potential to be a great magazine and we are delighted that, after a competitive tender, SWI selected us to publish on their behalf.
“We are very excited about where Women Together can go in the future to meet the needs of SWI and its members across the country.”
The magazine was relaunched at the end of May with a radical new look and structure, and will be followed by social media activity to support SWI’s engagement with its members.
SWI General Secretary Raymond Pratt said: “While it was a difficult decision to move away from our previous supplier, Connect offered a very distinctive vibrancy and creativity that will move the brand forward. We look forward to working with Pauline and the team in achieving our goals.”
Pauline said: “I have been welcomed to the SWI fold, spending time at their fabulous offices, getting to know the team and attending meetings of the Central Council.
“The output, range and scope of activities is impressive and there is a real energy in what they do – whether it’s yoga, flower arranging or even Ruralympics.
“I look forward to imbuing Women Together with some of the excitement of the office bearers and members I have had the pleasure of meeting so far.
“With fabulous Scottish women such as Kirsty Wark, Sara Sheridan and Jackie Kay on our first three covers, we are setting the bar high on both the quality and relevance of our offering for the discerning audience.”
David added: “Pauline is an ideal fit as editor of the magazine. She’s a very experienced consumer magazine editor from previous roles in London and around the world, and she’ll bring her content and commercial experience to the fore working with SWI.”