We’ve got going green all wrapped up

We are delighted to have helped the General Teaching Council for Scotland (GTCS) move to an environmentally friendly paper wrap for its Teaching Scotland magazine.

Copies of Teaching Scotland are now being distributed to readers in an exclusively branded, full colour, lightweight paper wrap instead of single-use polywrap.

The magazine, published five times per year, is distributed to over 70,000 teachers and college lecturers, who are registrants of GTCS. Importantly, the move to the new paper wrap makes significant postal savings for GTCS.

While single-use polywrap can be recycled alongside plastics at some locations, moving to paper wrap allows the packaging to be recycled in domestic paper recycling bins.

Another benefit of the new full-colour paper wrap is that it can be designed to look like each issue and in doing so opens up further messaging and commercial opportunities.

GTCS Director of Corporate Services Martin Osler said: “Sustainability is one of our five organisational values and we always strive to achieve sustainable ways of working. The impact we have on the planet is a topic close to the hearts of teachers and young people. As well as an environmental impact, changing to paper wrap also has an economic impact, saving us money which we can use for other projects. We are delighted that initial feedback from registrants has shown that they are happy with the step we have taken to reduce waste and help the planet.”

Readers of Teaching Scotland took to Twitter to express their delight at the switch away from plastic.

Our MD Alan Ramsay said: “We have invested considerable time and effort in undertaking due diligence on how we can move our clients from plastic to paper, and we have a number of new solutions now available depending on requirements. We’ve been actively switching our clients and Teaching Scotland is the largest circulation title to benefit.”

To find out how we can help your company or organisation be #plasticfree call us on +44(0)141 561 0300 or email hello@connectmedia.cc