Connect is on TopForm!
Our team of designers were on TopForm last week!
The group headed out on Friday to TopForm, a conference that is part of the Glasgow Design Festival Scotland, running from 22 to 26 November. This year it was held in the Royal Concert Hall and had around 900 people in attendance, a significant increase on previous years.
Featured were insightful talks from international creative industry professionals including Angus Hyland (Pentagram), Emmanuel Rey and Maxime Plescia-Buchi (Swiss Typefaces), Kelly Anna London, Eike König (Studio HORT), Ieva Blaževičiūtė (Vice) and Stefan Sagmeister (Sagmeister & Walsh).
The conference also provided an opportunity to partake in a panel discussion with these experts, and proved to be very inspiring for our designers.
James Cargill, Head of Creative & Digital, said: “We really enjoyed seeing how Kelly Anna approaches her work. She has a such a distinctive style, drawing on her training in art and fashion design, creating bold and vibrant works with a message of empowerment.
“The team from Swiss Typefaces showed us how they started to create typefaces for their college projects, which then eventually formed the basis for their type foundry. Now they create modern bespoke typefaces which they use in their own design commissions and are also available to buy. Clearly they are driven by a passion for type and the attention to detail in their work was incredible.”
All in all, the event proved to be a rewarding day out for our designers as the extraordinary talent on show inspired them greatly when considering their own work for our clients.
James continued: “The organisers have made a great contribution to inspiring a new generation of designers and I think it’s important to support events like this in Scotland.
“What I really like about TopForm is the chance to hear professionals talking about the craft and the processes of being a designer or artist, and that’s just as relevant for students through to more experienced creatives.
“As designers we can develop a great deal by getting this window into other creatives’ mindsets and processes. There was a real sense of entrepreneurial spirit from the speakers at this year’s TopForm, a desire to go the extra mile and put your heart and soul into your work. We’re really excited to apply this inspiration in our own studio for our clients!”