Connect With Us: Ann Craib

Are you ready for the second instalment of our ‘Connect With Us’ series? Of course you are!

Our ‘Connect With Us’ series offers our clients, followers and friends the chance to get to know the people behind Connect a little better.

Today we invite you to meet Sales & Events Manager, Ann Craib. Ann has worked within the dental industry for more than 29 years, and joined us in 2010 to work on our dental trade magazines, Scottish Dental and Ireland’s Dental.

Ann has been key to the brand going from strength to strength, celebrating the 10th anniversary of Scottish Dental magazine in 2020. See more about its exhilarating journey here.

She also oversees the Scottish Dental Show and the Scottish Dental Awards, two prestigious events that invite exhibitors and delegates to showcase and celebrate all the dental industry has to offer.

Ann is currently preparing for this year’s Scottish Dental Show, the first in three years because of the pandemic, and this year promises to be bigger and better than ever before. For more information about the Show, visit

For now though, let’s hear from Ann herself as she chats about her career and offers advice for those also wanting to pursue a career in sales and events.

Tell us a bit about your career so far?

After moving on from hairdressing and the motor trade, a friend thought I’d be pretty good at selling advertising space, so I thought I’d give it a whirl. 

I started selling advertising with the Paisley & Gryffe Weekly News and quickly found out that I really liked selling advertising and meeting a lot of new people. After a few years of doing this I was offered a position working on two dental magazines. Getting to know everyone in the dental industry was amazing and I soon realised that this was what I really loved doing. 

After 17 years of working on the titles, the company I worked for went into liquidation and that same day David Cameron rang me offering me a position with Connect. I can honestly say, hand on heart, it was the best decision I ever made, coming to work with some of the most professional people in the industry today.

Scottish Dental magazine was launched, as it is now, and it is going from strength to strength. I also work on the Scottish Dental Show. Running a dental show in Scotland was always a dream of mine and I mentioned it on a few occasions to management. Then one quiet Friday afternoon I asked our Managing Director Alan if we could go for it, and he replied: “I’ll tell you what. You have an hour, talk to our key customers that advertise and if there is sufficient interest we will organise a show.” It was brave and entrepreneurial, which you have to be in business.

 About 45 minutes later I’d sold 10 stands and the rest is history. We now have an award-winning dental show and look forward to having many more shows in the coming years.

What does your day-to-day look like? 

I’m up very early, as most of my colleagues will tell you. I start with a large black coffee and off we go. Sending out numerous emails and calling advertisers is the best way to start a day. Most of those advertisers have now become some of my best friends. Organising their advertising and their exhibition stands is the best way to spend a day. 

Why do you love your job?

This is an easy question – because it’s an easy job to love. 

You either love selling advertising or you hate it. They say you have to kiss a lotta frogs before you find your prince. Well, selling advertising is the same. You have to speak to a lot of people before you get that sale and it goes on from there.

I’m also lucky to have fabulous colleagues to work with, right to the top of the tree, and that’s not me trying to flatter. They really do help behind the sales scene, to make the end product possible.

Most of all, I have the best customers in the world and I’m smart enough to know it. Next year I will have been in this industry for 30 years and the support I get from them is nothing short of remarkable, from dental suppliers to dental practices. They are all amazing.

What advice would you give to someone else wanting to follow in this career path?

Be very hard working. If you are a hard-working person, you will enjoy every minute of it.

I think my customers would agree, I do go above and beyond to help them in any way I can and they all appreciate everything I do.

Best piece of advice you’ve been given?

My dad once told me: “Be nice to people and they will be nice to you.” Wow! How true this is.

Want to know more about the people behind Connect? Read our previous ‘Connect With Us’