New chapter for ‘Discover’ magazine
We had the pleasure and privilege to work with the dedicated team at the National Library of Scotland to help relaunch the Library’s esteemed Discover magazine.
We wanted to reflect the vibrancy of the Library as well as give readers high-quality insight into its treasured collections, fascinating resources and research, and public exhibitions and events. We also wanted to focus more on storytelling – not only Scotland’s literature and writers, but the stories of her people, places and history.
We worked with the Library team to carry out audience research – including focus groups and surveys – to hear what readers wanted.
Discover now has a distinctive new masthead, clear branding and bold imagery. The contemporary look and new, square size are restrained yet sophisticated.
For the first issue, Account Manager Leanne McGrath was thrilled to interview one of her favourite authors – Scotland’s Queen of Tartan Noir, Val McDermid, who discusses her favourite books and how she would not be an author without her local library.
Discover also showcases gems from the Library’s Treasures exhibition, delves into the campaign for an apology for women convicted of witchcraft, and highlights the enigmatic Josephine Tey – one of many Scots authors to choose to use a pen name.
Barbara Burke, the Library’s Head of Media and External Relations, said: “We’re delighted to launch our new-look Discover. Thanks so much to everyone who gave us feedback – it really helped us shape this new and improved version, which we hope will be enjoyed by many more people throughout the country and beyond.”
You can pick up a copy of Discover at the National Library of Scotland’s main building on George IV Bridge, Edinburgh, or at the Kelvin Hall, Glasgow. To read online, visit https://www.nls.uk/about-us/publications/discover/