Connect With Us: David Hughes
Give us five! Can you believe we’re on to our fifth ‘Connect With Us’?
This is our opportunity to share with you all the brilliant, funny and talented individuals we are lucky enough to work with.
But for today, we are shining the spotlight on Business Development Manager David Hughes! David joins us this week to talk all things career and sales (but don’t ask him about selling photocopiers!).
Take it away, David:
Tell us a bit about your career so far
How long have you got? I started young!
My first real advertising sales job was with The Scotsman’s industrial team in the late 80s and early 90s, back in the days when it was selling 120,000 copies a day…ahh halcyon days!
I moved on to selling photocopiers, but the less said about that the better. I also had stints with News International (at The Scottish Sun) and Trinity Mirror (Daily Record) before joining Scottish Business Insider magazine in 2000. While there, I worked up to Advertising Sales Team Manager with a team of five Sales Executives. However, I was made redundant in 2010 so decided to launch my own magazine about innovation in Scotland, which was a really, really sharp learning curve with some valuable life lessons learned.
I also went freelance for several years, working with Business Quarter magazine and events, before finally joining Connect in April 2016 as Business Development Manager. Here, I am responsible for my own portfolio of magazines covering plumbing, electrical work, painting, decorating and everything in between.
What does your day-to-day look like?
Even throughout the various lockdowns we remained busy. As I work on mostly trade magazines, it was pretty much business as usual. I have five magazines to work on as my core business, plus other projects as they come up, so there is a lot of pre-planning/selling, juggling deadlines, preparing proposals for new business and feature planning.
Every client has different needs so no two days are really the same and prospecting for new business keeps things ticking along!
Why do you love your job?
Even after so many years I still get a buzz when we land a new publishing contract or sell a new advertiser into one of our clients’ magazines. It may sound sad but it’s true!
My colleagues here at Connect are the best team I have had the privilege of working with. There’s no drama and we just get on with the job, which is quite refreshing.
What advice would you give to someone else wanting to follow in this career path?
Things in advertising sales these days are very, very different. While print is still a strong marketing channel, digital is the future. New salespeople need to learn the ins and outs of digital marketing and programmatics -– don’t ask, it’s a brave new world! Traditional advertising sales across print, radio, OOH (out of home) etc still offer a well paid career but be prepared to do the groundwork so you can offer your clients the best, most innovative ways of profiling to their audiences and be constantly prospecting – he or she who stands still will soon be forgotten!
Best piece of advice you’ve been given?
Get out there and sell!