Re-energising cabletalk with a powerful new look

We’re always ready to support our clients when they’re looking for something a little bit different.

That’s why we were thrilled to help our friends at SELECT, the trade association for Scotland’s electrical industry, recharge their magazine cabletalk.

The revamp follows our ongoing collaboration with SELECT to refresh a wide range of their resources, including advice leaflets, brochures, animations, digital annual reports, interactive infographics and technical guidance documents.

The new look was created by our Deputy Head of Design, Ryan Swinney, who worked closely with the client to bring their ideas to life.

Ryan said: “It’s always an exciting opportunity to give a well-known publication like cabletalk a refresh and I really enjoyed the process of stripping it back and rebuilding it into a contemporary and even more engaging read, with new sections to make it easier for members to navigate their way to the information they need. The redesign also makes much more use out of images and infographics, presenting information in an engaging and easy to understand way at a glance.”

Considerations were made to everything, from modernising the typography, to cultivating a colour palette with hues of the SELECT blue. 

Iain Mason, Director of Membership and Communications at SELECT, said: “Connect has continued our excellent partnership by re-energising cabletalk and making it a magazine that now truly reflects the standing of Scotland’s largest construction trade association. As with all our projects together, the rebrand was carried out with the utmost professionalism and we are already enjoying plenty of positive feedback on the new design.”

Do your communications need a refresh? We can help with print and digital, so why not contact us today at +44(0) 141 561 0300 or email hello@connectmedia.cc