Blog

Connect’s Head of Client Services, Daniel Lambie, says internal communications needs to be more proactive if it’s to keep pace with an ever-changing landscape I had the pleasure recently of helping pull together an event for IoIC Scotland, exploring the changing relationships between employers and employees. It...

George Orwell famously declared that correct grammar and syntax “were of no importance so long as one makes one’s meaning clear”. Well, up to a point. His 1946 essay on Politics and the English Language was a stirring call for clearer, cleaner English in response to...

By, Neil Braidwood, Creative & Publishing Manager, Connect Communications I have been to every single Magfest. There have only been six of them, but I can’t imagine ever missing one. The quality of speakers over the years has been incredible – this event punches well above...

Credibility To engage your audiences, and for your stakeholders to engage with you, you need to be credible. Within corporate communications, credibility relies on two key elements: Integrity Return on investment. Integrity Anyone who has ever produced a piece of content will know that true objectivity is an...

Capability In any business or organisation, people can perform two roles. Their own and communications. Right? Throughout my career in communications, it’s been a constant bugbear that those who do not work in our profession think it is easy, and something they can do - sometimes...

Channels If you are waiting at a bus stop, in the rain, you don’t jump on the first bus that comes along just to find shelter. Nor would you choose a bus because it was the biggest, or the shiniest. You would always choose the bus...

Content It’s a hackneyed phrase, but if you are to engage with your audiences then content is not only king, but the supreme ruler of your communication universe. Let’s not forget how big that universe is. IBM estimates there are 330 libraries worth of data for every...

I recently had the pleasure of spending a week with Connect Communications, completing my work experience from college. As an aspiring magazine journalist, I loved learning how they operate to create a large variety of publications. With particular help from head of operations Wendy Fenemore,...

The recent IOIC live event left much to ponder over, but the underlying takeaway for me is that successful internal communication depends on trust. For years, internal communicators have fretted over the most appropriate channels to use against a proliferation of digital solutions. We’ve been forced...