By, Neil Braidwood, Creative & Publishing Manager, Connect Communications I have been to every single Magfest. There have only been six of them, but I can’t imagine ever missing one. The quality of speakers over the years has been incredible – this event punches well above...
Connect was delighted to welcome two talented new members to its growing design and digital team this week. Ryan Swinney joins our head office in Paisley as a designer, having previously worked in Aberdeen. His roles included the creative planning, production and development of a number...
Connect this week joined in the national #nowrongpath campaign to help reassure youngsters who may be disappointed with their exam grades. Held on 8 August to coincide with the 2017 Scottish exam results day, the campaign aimed to show that many people in interesting jobs may...
The visual identity of PPA Scotland’s annual Magfest has been revealed, thanks to some superhero efforts from Team Connect. Connect have been heavily involved in the organisation of Magfest since its inception, and are delighted to have taken responsibility for creating the visuals for the 2017...
Credibility To engage your audiences, and for your stakeholders to engage with you, you need to be credible. Within corporate communications, credibility relies on two key elements: Integrity Return on investment. Integrity Anyone who has ever produced a piece of content will know that true objectivity is an...
Connect has launched its third new newsletter for BAE Systems this year. Connected, a 12-page magazine specifically for the company’s Shared Service business, will keep employees across the defence giant better aware of the work the business is doing. The publication adds to two others produced by...
We're delighted that Teaching Scotland, GTC Scotland's flagship communication channel, has been shortlisted as Best Publication in the 2017 PRide Awards. We've been supporting the production of Teaching Scotland for nearly ten years, and this is the fifth time it's been recognised at a national award...
Capability In any business or organisation, people can perform two roles. Their own and communications. Right? Throughout my career in communications, it’s been a constant bugbear that those who do not work in our profession think it is easy, and something they can do - sometimes...
Channels If you are waiting at a bus stop, in the rain, you don’t jump on the first bus that comes along just to find shelter. Nor would you choose a bus because it was the biggest, or the shiniest. You would always choose the bus...
Content It’s a hackneyed phrase, but if you are to engage with your audiences then content is not only king, but the supreme ruler of your communication universe. Let’s not forget how big that universe is. IBM estimates there are 330 libraries worth of data for every...