Credibility To engage your audiences, and for your stakeholders to engage with you, you need to be credible. Within corporate communications, credibility relies on two key elements: Integrity Return on investment. Integrity Anyone who has ever produced a piece of content will know that true objectivity is an...
Connect has launched its third new newsletter for BAE Systems this year. Connected, a 12-page magazine specifically for the company’s Shared Service business, will keep employees across the defence giant better aware of the work the business is doing. The publication adds to two others produced by...
We're delighted that Teaching Scotland, GTC Scotland's flagship communication channel, has been shortlisted as Best Publication in the 2017 PRide Awards. We've been supporting the production of Teaching Scotland for nearly ten years, and this is the fifth time it's been recognised at a national award...
Capability In any business or organisation, people can perform two roles. Their own and communications. Right? Throughout my career in communications, it’s been a constant bugbear that those who do not work in our profession think it is easy, and something they can do - sometimes...
Channels If you are waiting at a bus stop, in the rain, you don’t jump on the first bus that comes along just to find shelter. Nor would you choose a bus because it was the biggest, or the shiniest. You would always choose the bus...
Content It’s a hackneyed phrase, but if you are to engage with your audiences then content is not only king, but the supreme ruler of your communication universe. Let’s not forget how big that universe is. IBM estimates there are 330 libraries worth of data for every...
I recently had the pleasure of spending a week with Connect Communications, completing my work experience from college. As an aspiring magazine journalist, I loved learning how they operate to create a large variety of publications. With particular help from head of operations Wendy Fenemore,...
Connect is delighted to have led the rebrand of The Glasgow Business Awards 2017, as the annual Glasgow Chamber of Commerce event celebrates its 20th anniversary. We designed and supplied striking new campaign artwork for the prestigious event, which honours the best businesses in Glasgow and...
Another new client has joined the Connect express, after we were asked to collaborate on a new project with Strathclyde Partnership for Transport (SPT). Connect provided an engaging solution for the company’s Annual Report 2016/17, creating an accessible digital platform to deliver a wealth of messaging...
After 20 years as Scotland’s leading contract publisher, Connect has evolved into a full-service creative agency, specialising in engagement. The major expansion follows a recent in-house survey in which clients revealed they wanted a broader range of services to help them meet their engagement challenges. Connect has...