• Sentinel magazine's bold new covers
  • Screengrab of a membership video for IIRSM pictured on a laptop
  • DOs and Dont's infographic for IIRSM

About This Project


IIRSM is a professional body representing and supporting more than 8,000 risk and health and safety professionals around the world. As part of moving the key focus of the organisation towards risk management, the Institute wished to launch a new magazine and supporting digital and communications tools.


A completely new members’ magazine was launched along with a suite of supporting new online content distributed and promoted across all the Institute’s platforms and channels. The print magazine launch was followed up by a new digital magazine targeted specifically at emerging risk leaders. In addition, the Connect team has supported the Institute with a wide range of communications collateral for their conference, awards and training programmes.


The new magazine and its supporting digital assets have significantly increased engagement with the Institute’s membership around the globe. They have helped to position the organisation as one of the most progressive and innovative thought leadership centres for all those involved in the management of risk in all its wide-ranging guises. 

Increased member engagement
Animation, Content, Digital, Email, Magazine, Multi-channel, Social media, Video