As an award-winning field sales agency, McCurrach’s team is spread far and wide. With a host of services and areas of expertise, they wanted an innovative sales tool that would instantly engage would-be customers – and deliver a concise yet compelling message that was consistent with their brand values.
First, we simplified the many complex layers and created a script and concept for a short video. Combining film, animation and imagery, it delivered McCurrach’s key messaging in an engaging yet informative way. The video was then used in a digital booklet, designed to be given as a permanent calling card.
As well as reflecting their modern approach, the video showed exactly what McCurrach does quickly, simply and efficiently. Offering it as a quality product also ensured it wasn’t disposable and left a lasting impression. Plus the video can now be used across McCurrach’s other digital platforms – ensuring maximum engagement.
“That video alone would have won you the job and fast-tracked you past the entire pitch process. It tells me exactly what you do, it was very clear and concise, and the value you could bring to my business is obvious.”
Potential client to McCurrach CEO Angus Maciver