Capability In any business or organisation, people can perform two roles. Their own and communications. Right? Throughout my career in communications, it’s been a constant bugbear that those who do not work in our profession think it is easy, and something they can do - sometimes...

Channels If you are waiting at a bus stop, in the rain, you don’t jump on the first bus that comes along just to find shelter. Nor would you choose a bus because it was the biggest, or the shiniest. You would always choose the bus...